Norman "Sailor Jerry" Collins is an American cult icon of sorts - famous for his place in the history of tattoo, and now gaining notoriety for the rum that bares his name. On Dec. 3, Tacomans will have a chance to catch a special screening of Hori Smoku, a pretty fantastic documentary about Sailor Jerry himself. To build hype for that event, and even better as a good excuse to drink rum, two Sailor Jerry parties will go down Tuesday in Tacoma at The Swiss and Gruv Lounge.

[The Swiss, 8 p.m., 1904 Jefferson Ave., Tacoma, 253.572.2821]

[Gruv Lounge, 10 p.m., 3829 Sixth Ave., Tacoma, gruvtacoma.com)